WEST HOLLYWOOD, Calif. — because I seated in the lobby of the dull office below, waiting to generally be led as much as the penthouse loft of Tinder, the fast-growing matchmaking app, I pointed out that every couple of minutes women would head into the foyer, dressed up in flip-flops, tees and tattered jean short pants, thereafter go through a revolutionary shift.
Switching on their plastic shoes for stiletto pumps, they smeared on globs of lip gloss and flung on leather outdoor jackets. After having a wardrobe that is 30-second, these were prepared for their engagements in a modeling agency on a lawn ground. The exact Same men and women: two quite personas that are different.
A quick lift experience eventually, it became clear that the quick-change act I had just witnessed downstairs, though unrelated to Tinder, still had a lot to do with what was going on upstairs as I sat in on a meeting with a group of Tinder executives.